A FISH NAMED FRED

It’s quite an unusual name that Transit Textiles came up with for his brand new shirt line. It’s a very compact collection; it consists of only three shapes with in total 28 different versions. The collection is characterized by two things: all designs are rich of details like contrasting stitching and lining, variation in buttons or ‘hidden’ prints. Second: the overall feel is fresh, young and crispy.

But what’s with the name? Schalker: ‘I came up with the name because I wanted to emphasize the playfulness of the collection. Mackerel, herring or shark: every fish can be named Fred. Just like every man can underline his lightheartedness by wearing a A Fish Named Fred-shirt.’

For Modefabriek Schalker has come up with something equally playful: shirts will be on display dangling from fishing rods and will be soaked with water.

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