ÁERON SPRING/SUMMER RESORT 2015 PREMIUM INTERNATIONAL FASHION TRADE SHOW Munich

ÁERON SPRING/SUMMER RESORT 2015 PREMIUM INTERNATIONAL FASHION TRADE SHOW MUNICH

THE DESIGNER, ESZTER ÁRON WAS BORN IN 1981, IN HUNGARY, BASICALLY INTO THE MIDDLE OF THE DOMESTIC TEXTILE BUSINESS. HER GRANDFATHER WAS AN ACKNOWLEDGED TAILOR, THEN THE DIRECTOR OF A HUGE FABRIC FACTORY IN HUNGARY. HER MOTHER ALSO WORKED IN THE TEXTILE INDUSTRY, BUT ON THE TRADING SIDE. ESZTER FELL UNDER THE SPELL OF THE FASHION AND CREATING GARMENTS AT A VERY YOUNG AGE. WHEN HER FAMILY FOUNDED THEIR OWN TRADING COMPANY AND STARTED TRAVELLING AROUND EUROPE TO FASHION FAIRS AND EXHIBITIONS, SHE WAS ALREADY OLD ENOUGH TO SOAK IN THE IMPULSES OF THE DIFFERENT CULTURES. THESE JURNEYS AND HER MOTHER’S UNIQUE STYLE HAS ALSO INFLUENCED HER AESTHETIC EVOLUTION. HER LOVE FOR CLEAN LINES AND SOPHISTICATED FASHION EVOLVED AT THIS TIME AND IS STILL THE CORE CHARACHTERISTIC OF HER WORK.
WHEN IT CAME TO CHOOSING HER PROFESSION SHE ENROLLED KREA CONTEMPORARY ART SCHOOL IN HUNGARY, AND STARTED STUDYING FASHION DESIGN. HER PAST EXPERIENCES AND THE VOCATIONAL KNOWLEDGE COUPLED UP AND RESULTED IN LONG YEARS OF EXPERIMENTING. AFTER SCHOOL SHE WAS ACCEPTED TO DESIGN FOR THE BIGGEST AND MOST POPULAR BRANDS IN HUNGARY. SOME OF THEM RECEIVED POSITIVE INTERNATIONAL FEEDBACKS, BUT DESIGNING FOR OTHERS ALWAYS MEANT A LOT OF COMPROMISING WHEN TRYING TO COMPLY WITH THE BRAND’S IMAGE.
IN 2011 SHE DECIDED TO MAKE A STEP FORWARD AND TOGETHER WITH FRIENDS AS INVERSTORS SHE FOUNDED ÁERON. FOR THE FIRST TIME HER IDEAS OF FASHION DESIGN COULD APPEAR ON THE HANGERS AS IT IS IN HER MIND. CREATING FASHION AND BEING ABLE TO EXPRESS HERSELF THROUGH HER COLLECTIONS IS NOT ONLY A CHILDHOOD DREAM, BUT ALSO A TRIBUTE TO HER FAMILY.

ÁERON IS A PARTNER FOR URBAN WOMEN WHO AIM TO EMBODY THEIR EFFEMINACY IN EVERY ASPECT OF THEIR LIFE AND SEEK FRESH CREATIVITY TOGETHER WITH OUTSTANDING QUALITY. WITH THE MODERATION OF RADICALISM THE ÁERON COLLECTION LEADS US INTO A NEW EMPIRE OF LUXURY AND BECOMES A NEW PARTNER IN OUR EVERYDAY LIVES.

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