ASAF GANOT – BRAND SALES AT PITTIMMAGINE UMO

ACTIVE. ELEMENTAL. REFINED

EMERGING TALENT ASAF GANOT PREMIERES HIS EPONYMOUS LINE, FUSING THE ELEGANCE OF MENSWEAR WITH INNOVATIVE TECHNOLOGIES AND CONSTRUCTION.

DRAWING INSPIRATION FROM HIS EXPERIENCE AS AN ATHLETE AND HIS INHERENT EXPOSURE TO THE TEXTILE INDUSTRY, ASAF GANOT BRINGS MOVEMENT AND FUNCTIONALITY TO THE CORE OF HIS SOPHISTICATED MENSWEAR COLLECTION. DETAIL AND FINISH ARE IN HIGH-FOCUS, CREATING A COLLECTION OF DISCREET LUXURY, THAT DOESN’T MIND ROLLING UP ITS SLEEVES.

THE COLLECTION IS A HYBRID BETWEEN A DYNAMIC AESTHETIC AND TRADITIONAL MENSWEAR FABRICATIONS, EXCLUSIVELY MADE IN ITALY. QUILTED JACKETS ARE CUT OUT OF CASHMERE DONEGAL, CABLE KNIT SWEATERS SHOWCASE FELTED ARMS AND TIPPED VARSITY NECKLINES. HOODS DETACH FROM BAMBERG SATIN LINED SUEDE BOMBERS AS THEY STRETCH AND SLIP THANKS TO ADAPTABLE KNIT DETAILING.

TECHNICAL ENHANCEMENTS IMPROVE COMFORT AND FUNCTIONALITY, ENCOURAGING THE ACTIVE LIFESTYLE WITH NO COMPROMISE ON THE IMPORTANCE AND THE STRENGTH OF STYLE.

QUALITY SUEDES, SHEARLING, FELTED WOOLS, CASHMERES AND TWEEDS CONFRONT THE INTENSE COLOR PALETTE OF OBSIDIAN, ASH AND STONE. RICH KNITS SUCCUMB TO UNIQUE LAUNDRY WASHES, FADING AND TIE DIE FINISHES OF BURGUNDY, BELUGA BLUES, AND DEEP AUBREGINE. THE DIALOGUE BETWEEN TEXTURE AND COLOR THROUGHOUT THE LINE GIVE THE PIECES THE APPEARANCE OF BEING ACTIVELY WORN BY SALT, AIR AND SNOW.

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