ASTRID ANDERSEN AW 15’16 SHANGHAI FASHION WEEK

ASTRID ANDERSEN AW 15’16 SHANGHAI FASHION WEEK

BACKGROUND: Astrid Andersen redefines the boundaries of contemporary menswear, questioning the juxtaposition of strength and sensitivity within the modern masculine aesthetic. Bold uses of branding and the ubiquitous logo make strong external statements about belonging, a constant theme for the brand. Astrid Andersen is a true innovator with a global following for her genre leading approach to premium sportswear. Astrid graduated from The Royal College of Art in 2010 and went on the win the Brioni Creativity and Innovation Award and the River Island MA Student Bursary Award designing three looks for the high street retailer.

SIGNATURES: “To create a look that is masculine, using street attitude and hip-hop references whilst playing on more feminine materials and colours.”

TRADEMARK PIECES: “The cropped puff jacket and the basketball tank.”

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