ASTRID ANDERSEN LONDON COLLECTION MAN

BACKGROUND:

Astrid Andersen redefines the boundaries of contemporary menswear, questioning the juxtaposition of strength and sensitivity within the modern masculine aesthetic. Bold uses of branding and the ubiquitous logo make strong external statements about belonging, a constant theme for the brand. Astrid Andersen is a true innovator with a global following for her genre leading approach to premium sportswear. Astrid graduated from The Royal College of Art in 2010 and went on the win the Brioni Creativity and Innovation Award and the River Island MA Student Bursary Award designing three looks for the high street retailer.

SIGNATURES: “To create a look that is masculine, using street attitude and hip-hop references whilst playing on more feminine materials and colours.”

SPRING/SUMMER 2013

TRADEMARK PIECES: “The cropped puff jacket and the basketball tank.”

Astrid Andersen returns for her second season on the MAN catwalk for Spring/Summer 2013.
Combining her unique urban aesthetic with spirituality and religion she turns perceived notions of
sports-technical design and contemporary streetwear on their head.Taking the experience of loss and
the religious intimacy of grief, Astrid Andersen examines their effects on the soul and the road to
solace, applying this to her muse – the athletic male. These men battle with mind, body and soul to
achieve the unachievable, pursuing an almost enlightened level of being in that moment as they push
themselves toward the extremes of what it means to be human. They find ecstasy, brotherhood and
direction in the gym, replacing those qualities traditionally associated with the church and religion in
the ultimate expression of Your Body is a Temple.
Spring/Summer 2013 touches on the sensitive and thoughtful side of the Astrid Andersen man
presenting a softer more genteel perspective on the bold heroic silhouettes of past seasons.
Andersen’s signature high performance technical fabrics return alongside delicate transparent silk
organza, hinting subtly at the multiplicity of men and introducing a dynamic new perspective on men’s
sportswear. This season’s palette is inspired by traditional church windows ranging from pale yellow,
verdigris green, deep Bordeaux and shades of black, arranged in mosaic alongside a stained glass
inspired print.

Notes to Editors

Astrid Andersen graduated from The Royal College of Art in 2010 and went on to win the Brioni
Creativity and Innovation Award and the River Island MA Student Bursary Award designing 3 looks for
the high street retailer. Her graduate collection was styled by Simon Foxton reaffirming the brilliance
with which her work has been received. Taking part in the Fashion East Menswear Installations for
AW11, she was awarded a place in the prestigious MAN showcase for AW12, and now for SS13.
With support coming from across the industry and the international markets taking notice, Astrid
Andersen remains an emerging talent with exceptional prospects and has become the go to name for
luxury street and sportswear.
ww

Loading Images...
No tags 0