BARENA – BRAND SALES AT PITTIMMAGINE UMO

From the Venetian term baro, derived from the Celtic barre, to indicate the territory in the Venetian lagoon between land and water.

In the ancient times, the people who lived in these areas used to practice very naturally, at the same time, agriculture, hunting and fishing, wearing versatile and functional clothing, thus unconsciously creating a unique and distinctive style that can be defined lagunare

The Barena philosophy derives from a genuine passion for the rediscovery of the Venetian tradition, and is inspired by the spirit of research that pervades you when you visit the islands of the Venice Lagoon interacting with such fascinating cultures and lifestyles.

The Barena collection is in fact inspired by the peculiar dress code created and used by the people who lived in these areas.

Many of the garments in the collection are the reinterpretation of unique pieces found in museums, antique markets or books that portray old images.

The product
The Barena collection is characterized not only by its rediscovery of the tradition, but also by the use and reinterpretation of high quality natural textiles, from wools to linens.

The people
The people that collaborate in the creation of this project are united by a common passion for a style that is simultaneously simple and unique. The founder of this enterprise is Sandro Zara, who, in 1961, was spurred by the passion for all that was the costumes, the tradition and most importantly the textile world. The conception and realization of this line is the result of the very valuable and talented work of Massimo Pigozzo, who is complemented by the very able support of Giovanni and Francesca Zara in its research.

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