BLAUMAX started in 1978 in Vienna, Austria, as a trading company with retail stores selling designer labels, jeans and sportswear for men and women. In 1988 the first branch store under the name BLAUMAX was established which carried primarily jeans of prominent labels.
Soon BLAUMAX decided to design, develop and produce an own line of jeans under the label BLAUMAX. In the mid 90s, the range of jeans was extended to include tops, outdoor jackets and accessories for men and women.
Since the beginning of our first collection in the early 90s, the Blaumax brand has come to represents puristic urban fashion, inspired by the spirit of the times. Avoiding short-term trends, we are known for our casual fahion, which remains timeless throught its high quality and stylish sustainability.
Since 2007 BLAUMAX products are distributed and available in the finest stores around Europe.