CONTENT目录 SS15 SHANGHAI FASHION WEEK

Content, trying to get a designer brand clothes carry more information, whether clothes or space, all convey their “catalog” spirit. The brand understood as a container is to demonstrate the spirit of the times an incomplete catalog. Clothes as a medium, passing fleeting information, express concern about the designers of urban culture and contemporary art. Brand has an open and independent attitude, assembled in different areas designers and creative people to express their understanding of urban culture in many ways. Interventional imaging clothes, is the most direct content design vocabulary, a different way to show different images theme is Content unique brand of style. Content, a designer brand that emerges information, design and dimension to convey the concept of “Content” Content sees itself as a vessel that displays the Zeitgeist of an incomplete content Content refer clothing to media;.. Delivers information as well, provides opportunity for the designer to express their opinions on art and culture. Content’s uniqueness comes from their openness approach in the creative design field by the involvement of different designers, and experimentation of different ways to encode their visions of the city culture. Content also relates clothing to iconography and is known for its daring approaches in themes. Hence, its openness philosophy towards fashion will bring imaginary space for the customers.