Since 2004, Erwin O. Licher has been the name and the driving force behind the Herrlicher brand. The manufacturer of finest textiles, as its slogan says, breaks down its production into denim and non-denim. Herrlicher denim is the mainstay of the brand. It’s where style meets tradition.

Erwin O. Licher’s strategic vision is to guarantee sales with efficient design, quality products, optimised processes and adaptability. The Herrlicher brand combines fashion with wearability. The garments come in top quality, with a perfect fit and beautifully crafted from start to finish. Supported by today’s sophisticated market research methods, the manufacturer selects exactly the denim qualities and washes customers want.