A specialist in “authentic” jeans, Japan Rags brand has been expressing the cultural desire for the genuine article since 1998 and is perfectly positioned as the expert on vintage.

Japan Rags refers to the “Made in Japan” secondhand clothes culture that was one of the major markets for post-war secondhand American clothes. Pioneers of vintage fashion, customizing, repurposing and recycling clothes. A trend that continues to have a strong influence on current fashion! It is in this rich universe that the brand finds its inspiration each season. The basics of secondhand clothes are reworked, rethought and redesigned to meld into a more urban, sporty fashion.