Starting as the German cult label, JOOP! became over the years one of the most significant international fashion and lifestyle brands.

In 1978 Wolfgang Joop presented his first collection in New York. In the 90s, JOOP! turned into a successful lifestyle brand with exclusiv products in fashion, jewellery, watches, eyewear and even furniture and living products. In 2008, the Holy Fashion Group became the sole owner of the JOOP! brand.

JOOP! is currently represented in over 30 countries.