Lili Radu

Lili Radu stands for leather products with a classic and timeless elegance. The brand essence is reflected in the selection of finest handcrafted materials coupled with dashing understatement. The colorful accessories are designed to accompany you for work as well as going out. The combination of function and style with a fresh twist thereby wonderfully reflects the character of the woman behind the brand.
Lili Radu’s bags are always packed – you can pick up and follow her trace from all over the world. Born in Frankfurt, Germany, in 1981 and after a short stay in Freiburg Lili moved to Vienna to study Business Administration and Journalism. During her academic exchange in Rome she fell in love with Italy. After stops in Spain and the US she initially returned to Vienna to work as a Marketing and Communication consultant. Her passion for fashion and love for Italy were key for her decision to reposition and move to Milan. After successfully graduating with a Master in „Fashion, Experience and Design Management“ from SDA Bocconi Business School, she managed to fulfill her long-awaited dream to start her own business and fashion label in 2010. Since then she puts all her energy and passion into her brand, keeping the dream alive while constantly adding a few new chapters.
The idea to market high-quality, fashionable yet functional leather goods was born when Lili herself was looking for a laptop bag that met her criteria. Despite the ample offer of leather goods in Italy and after having made desperate efforts to find the matching piece, she decided to design one by herself. Her friends and fellow students were thrilled by the result and started to order their own Lili Radu bag – the company was born!
In the two years after founding the label Lili managed to steadily expand her product range. In addition to laptop bags in different designs and sizes, she offers wallets where besides change, credit cards and pen also a smartphone, lipstick and blush have their designated area and compartment. With the help of a tassel, the colorful wallets can be turned into a chic clutch equipped for the evening programme. Lili’s current range is complemented by elegant travel bags, like all products handcrafted with exceptional detail and quality. With these bags Lili continues her journey. After spending the start-up phase in vivid and inspiring Berlin she now lives back in her hometown Frankfurt. Needless to say: the wheel hasn’t come full circle – the journey will continue…
Lili Radu designs her bags with Julia and Christina Urschler who work in the fashion industry as stylists and product & graphic designers and with whom Lili shares a very long friendship.

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