Our original and affordable fashion concept was born in Amsterdam in 1998. The idea moved to Barcelona in 2004 absorbing the air of this Mediterranean city and we created the Happy Barcelona Style.
Without forgetting our beginnings, we keep growing as a multicultural family, consisting of nearly 200 Smashers today, where work goes together with the desire of enjoying life.

Smash! is about happiness, freedom and joy, a way of seeing and confronting life with optimism. With this in mind, each collection is designed to contain unique and fresh designs with a wide variety of options to choose from and one very clear objective: it has to stay affordable.