It’s been a banner year for sister-in-law designers Veronica Swanson Beard and Veronica Miele Beard, who enjoyed a spike in both stockists and sales after recently repositioning their brand at an advanced contemporary price point. Riding that wave of success, the Beard duo called their Spring collection Rose Tint. “It’s about looking on the bright side, and the optimism we’re feeling about the business and its future,” Swanson Beard said backstage before the presentation at the newly opened Park Hyatt overlooking Central Park. Aside from showing sorbet-hued silk tops and a group of neon pink organza lace looks (including pretty shifts, crop tops, and pencil skirts), they didn’t get too concept-y with the theme. Instead, the Veronicas focused on updating retail-friendly signatures such as their trademark schoolboy jacket. This time around, it came in compact white cotton and featured a Courrèges-inspired foiled dickey. Layered over a delicate eyelash-lace tea dress, it made for a standout look that struck a cool, masculine-feminine balance.
Elsewhere, the designers channeled a modern ’60s sensibility with railroad-stripe miniskirts, pleated yellow jacquard culottes, and a playful palm print that suggested “Indochine meets the Beverly Hills Hotel,” as they described it. Ultimately, the Beards didn’t present too many groundbreaking ideas here, but they successfully continued to refine their formula for well-made wardrobe staples that work for multitasking women like themselves.