VIVETTA AUTUMN/WINTER 2015-16 READY-TO-WEAR LONDON FASHION WEEK

VIVETTA AUTUMN/WINTER 2015-16 READY-TO-WEAR LONDON FASHION WEEK

VIVETTA IS AN ITALIAN CONTEMPORARY BRAND ESTABLISHED IN 2009 BY THE FASHION DESIGNER VIVETTA PONTI TALKING ABOUT POETRY, DEPICTING A DELICATE, FUN, LIGHT AND AT SAME TIME ASSERTIVE FEMININITY AND TELLING ABOUT THE LOVE OF CREATIVE FOR DOLLS, ANTIQUE, FIFTIES FURNITURE AND TAPESTRY FROM SIXTIES AND SEVENTIES. THESE NOSTALGICAL ELEMENTS COMBINE TO HYPER CONTEMPORARY SILHOUETTES AND BON-TON PATTERNS CONTRASTING WITH LINES THAT ARE MORE CLEAN, ENRICHED BY UNEXPECTED DETAILS, SURREAL ELEMENTS THAT USUALLY AREN’T CONSIDERED AS FEMININE LIKE THE PROFILES OF FACES AND HANDS IN THE PRECIOUS EMBROIDERIES DECORATING THE CREATIONS BY VIVETTA, A LEITMOTIV OF COLLECTIONS BY THE BRAND. IT’S A MOTLEY UNIVERSE UNDER THE SIGN OF AN EXTREMELY CONTEMPORARY AND DYNAMIC IDEA OF ELEGANCE, DRESSED UP WITH ROMANTICISM AND IRONY, WHERE THE SURREALISTIC EXPERIENCE FINDS A NEW CONTEXT IN FASHION AND WHICH SUCCESSFULLY MAKES CONCRETE THE BEST TRADITION OF MADE IN ITALY AND ITS BRIGHT SARTORIALISM.

HISTORY

THE FASHION DESIGNER VIVETTA PONTI, AFTER HAVING WORKED AT THE FASHION HOUSE ROBERTO CAVALLI, WHERE SHE LEARNED EVERYTHING ABOUT EMBROIDERY, CREATED IN 2009 VIVETTA, HER BRAND WHICH YEAR AFTER YEAR HAS INCREASED ITS FAME AND GOT A WORLDWIDE SUCCESS RESULTING FROM ITS PLACEMENT IN MANY DEPARTMENT STORES AND THE MOST EXCLUSIVE BOUTIQUES.

FRIENDS OF VIVETTA

THE CELEBRITIES WEARING VIVETTA INCLUDE: ANNA DELLO RUSSO, HARLEY VIERA NEWTON, PORTIA FREEMAN, CHARLOTTE DELLAL (SHOE DESIGNER-CHARLOTTE OLYMPIA), UK SINGER PIXIE LOTT, ALEXA CHUNG, CHER LLOYD, PEACHES GELDOF (WHO HAS BEEN THE TESTIMONIAL OF VIVETTA FOR THE FALL/WINTER 2010 COLLECTION).
FASHION EDITORS & BLOGGERS ALSO LOVES VIVETTA: LEITH CLARK FROM LULA MAGAZINE,ELLE ITALIA FASHION EDITOR EVA FONTANELLI WHO WAS PHOTOGRAPHED BY THE SARTORIALIST WEARING VIVETTA, ELLE CHINA EDITOR LEAF GREENER, WHO IS ALSO OFTEN SPOTTED IN VIVETTA.

VIVETTA LOVES

VIVETTA LOVES CATS (AND ALL OF THE ANIMALS), THE FIFTIES AND SIXTIES, SURREALISM, FRENCH NEW WAVE (LA NOUVELLE VAGUE), ANNA KARINA, MIA FARROW, CATHERINE DENEUVE, BARBARA STEELE AND SIXTIES ITALIAN HORROR MOVIES, COLLECTING OLD TOYS, VINTAGE DOLLS, VINTAGE CHILDREN’S BOOKS, SIXTIES AND SEVENTIES EXPERIMENTAL ANIMATION MOVIES FROM NATIONAL FILM BOARD OF CANADA (NORMAN MC LAREN, RENÉ JODOIN, CO HOEDEMAN, CAROLINE LEAF AS WELL AS YURI NORSTEIN, HERMINA TYRLOVA, JAN SVANKMAJER AND JIRÍ TRNKA).

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