WOO AW 15’16 SHANGHAI FASHION WEEK

Wu WOO brand was founded in Shanghai in 2002, the founder of Sun Qingfeng with strong creative talent and unique business vision. With his love of art and collections, and ultimately decided to let the scarf as a carrier of art, the “static beauty” transformed into “the flow of the United States” to a charming woman in the world. Wu WOO respected national independent design, craft and embroidery heritage of ancient printing techniques, and continuous cooperation with the East and international artists, burst out of the innovative design concept to the world of amazing products describing cultural collision and wisdom. Currently, Wu WOO 14 cities in China with 41 outlets, which are located in various city landmarks and top luxury shopping center, the future, the brand will continue to show the meaning and ultimate Chinese brand, to create a luxury fashion brand. In 2002, WOO was Established in Shanghai by Stephen SUN, who is an art and design veteran with strong creative talent and unique business vision. With deep love of art and a long time market observation, Stephen eventually found out that scarves and shawls are perfect carries between art and life, which could make women enchanting. WOO pursues breakthrough and innovation in terms of product design constantly, as well as the traditional craftsmanship and know-how. The western and eastern artists are invited to contribute brilliant talents to WOO scarf design , showing the spark of genius. Now, WOO has 41 direct-managed stores in 14 cities, which are located in landmark buildings and luxury shopping malls around China. In the future, WOO will continue to improve the pursuit of beauty of woman through scarves and shawls, striving to be the Chinese local luxury brand.