Menswear label Agi&Sam make London Fashion Week debut
Menswear day at London Fashion week sees the launch of Agi&Sam, a London-based label with a fresh, playful approach
to men’s clothing. Agi&Sam offer a refreshing mix of understated silhouettes and innovative kaleidoscopic prints in their first
collection, entitled The Native American Colonisation of European States.
The collection, being shown for the first time at Vauxhall Fashion Scout at Freemasons Hall, draws on tongue-in-cheek
imagery; dissecting pop culture whilst looking back to an idealised notion of the Native American way of life presented in
Wild West movies such as Once Upon a Time in the West (1968) by Sergio Leone. References are torn apart, manipulated
and reassembled to create eye-catching, wearable clothes with a humorous twist.
Aiming to be revolutionary in their approach to print design, Agi&Sam experiment heavily with texture and colour, stretching
the boundaries of digital printing. A minimal approach has been taken with separates, with superfluous details and seams
removed to create simple but intelligently made garments.
Agi&Sam are Agape Mdumulla (b. 1985) and Sam Cotton (b. 1986). The duo met whilst working at Alexander McQueen and
founded the label in January 2010.
Agape Mdumulla was born in Tanzania and brought up in North Yorkshire. He studied Fashion Design and went on to
present his first collection at London Graduate Fashion Week in July 2008. Following an enthusiastic response Agape went
on to show at Iceland Fashion Week in 2009.
Sam Cotton was born in Stratford-upon-Avon and studied Illustration. He has worked as a Fashion Illustrator and Print
Designer at Karl Lagerfeld, Alexander McQueen, Armand Basi, Carolyn Massey, Blaak Homme and J.W. Anderson.
Agi&Sam present The Native American Colonisation of European States at Vauxhall Fashion Scout, Freemason’s Hall on
Wednesday 22 September 13.00 – 16.00.
For further information please contact
T: +44 (0) 78 252 85982
A: 13a Middleton Road, London, E8 4BL
Agi&Sam would like to give thanks