Belabumbum is known for its loungewear, pajamas, foundations and activewear that celebrate women’s evolving beauty at every stage; belly boudoir & beyond. Find out why they are the favorites of celebrities, fashionable women and moms around the world.

Celebrating 10 Years
For over 10 years Belabumbum has created loungewear and foundations that celebrate women’s evolving and enduring beauty at every stage: belly, boudoir, and beyond. They believe that women should be able to afford luxurious, everyday pretty pieces allowing them to feel beautiful, pampered and radiant.

In 2001, Alyssa Weiss and Heidi Rauch were inspired to create a business that combined their desire for more flexible lifestyles, their passion to design quality apparel, and their goal to do so in a socially conscious manner. To accomplish this, they brought together a “mafia” of smart, motivated women who build on each others’s strengths and values. Belabumbum continues to work cooperatively with socially conscious manufacturers in Central and South America to ensure excellent working conditions and job security.

Belabumbum began designing lingerie collections dominated by colorful, fashion forward pieces of lace and prints. Before long, these collections were found in the trendiest boutiques and on the sassiest starlets in Hollywood and abroad.

As the business and collection began to expand, so did life experiences (and bellies). Both Heidi and Alyssa became mothers, and the collection blossomed. Guided by the belief that beauty evolves as women do, Belabumbum broadened their collections to make women feel comfortable and glowing no matter which stage they are in.

Everyday Pretty
Today, Belabumbum creates timeless lingerie and loungewear made of luxurious fabrics such as pima modal and bamboo. Belabumbum’s confections are essential, fashion forward pieces ranging from lace foundations, nursing bras and panties, to loungewear that doubles as ready-to-wear.

Global Growth
Belabumbum has grown from a boutique lingerie line to an internationally recognized lifestyle brand that can be found in upscale boutiques and department stores throughout the United States, Canada, Australia, Japan, Hong Kong, Europe, South America, and the Middle East.

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