The Blend success story began in Vejle, Denmark in 1993 when the company dedicated itself to bringing affordable fashion to the market in new ways.
Excitement around the brand grew quickly as the company gained the loyalty of self-confident young people in numerous countries.

Today, Blend is part of the DK Company A/S, founded by Jens Poulsen in 2001. DK Company has developed into one of Europe’s leading suppliers
of fashion & lifestyle brands catering to men, women and children. The Group employs 1.000 people, including sourcing offices in the Far East and
the people employed in our own stores.