BOTH AW 15’16 SHANGHAI FASHION WEEK SHANGHAI CHINA
As the first professional fashion boutique trading service provider in China, BOTH Showroom takes advantages of the powerful fashion resources by the ATX Group from Singapore to seize the critical element of the high end boutique retail industry—the supply chain which will help to end the “fighting alone” current business situation in the industry. BOTH Showroom developed their unique “2+3” business model to meet the needs of the high end boutique industry. “2” refers to “Brand Management” and “Supply Chain Management”, and “3” refers to “Brand Promotion”, “Financial Credit Guarantee”, and “Price Advantage”. It endeavors to make sure that every step on the supply chain, from negotiating, signing of contract, supplying to selling, is on the right track, in order to avoid problems such as dull sale due to flawed processes of selection of goods and unstable delivery, etc. These explain why BOTH Showroom has won so much attention in the industry in China and globally since its establishment.