CHASIN SPRING/SUMMER 2015 PREMIUM INTERNATIONAL FASHION TRADE SHOW MUNICH

Dutch capitol Amsterdam is the hero of our Spring Summer 2015 campaign. Unmistakably, a city for debauchery and letting loose. But also a city that is rapidly growing into a worldwide denim icon. The Easygoingness reigns supreme and authenticity meets every day culture.

The campaign is shot and directed by acclaimed London based Dutch photographer Joost Vandebrug.

Stay tuned for more hotspots in Amsterdam. The following weeks we’ll take you to places you’ve never been before.

Dutch jeans brand CHASIN’ launches the Fall/Winter 2015 collection during Premium in Berlin using the unique CHASIN’ shop-in-shop concept. This approach intensifies the brand’s focus on the international market, with a strong emphasis on Germany. CHASIN’ has established an unmistakable style, defined by the dualism between denim, sportswear and youth culture. CHASIN’ started in 1992. Over the past 20 years, the brand has grown to become one of the most popular denim brands for Dutch men. CHASIN’ currently has over 130 points of sale in the Benelux, including 38 mono-brand stores. The brand is distinctive due to the high-powered retail network that supports it.
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