CINDY SOONG AW 15’16 SHANGHAI FASHION WEEK SHANGHAI CHINA
Namesake designer Cindy Soong created an independent designer brand was founded in 2012 in Shanghai CINDYSOONG. Designers have many years of overseas work background, international and oriental aesthetic taste perfect fusion of its diversified portfolio of strong independent design style main profile shape and structure, to show the beauty of the rigid and independent women. Brand focus on the combination of art and commerce, listen to consumer understanding of fashion trends, seasonal fashion designers through insight, to create a trend yet seasonal fashion brand gene. Brand is committed to a new era of high-end independent style of the industry benchmark. In order to better meet market demand and expression of the designer for a number of design concept, the brand launched a more vibrant and lively young line Chew Chew by Cindy Soong and SOONG Homme menswear line in 2014, the launch of two sub-line is to attract a large eyes, buyers have become the focus of attention. Certainly novel rapid commercial vice line in the market was, in conjunction with advanced customization CINDYSOONG couture line success in the market, the brand team and to become part of the continuous expansion of the fashion empire CINDYSOONG a comprehensive development. The brand CINDY SOONG was founded in 2012 and known for its strong aesthetics of mixing various materials and different constructional structures in shape, emphasizing the toughness and spiritual freedom in women. Instead of emphasizing on feminine and tenuous features, the brand’s design aesthetics focus more on women’s diligence, self-consciousness and independence. As a combination of modern art and business, the brand generates several lines of various collections to suit the demanding market. Chew Chew by CINDYSOONG, the younger and more dynamic line that Cindy would describe as “The sweet bad girl rooted in every female’s soul “, was founded in 2014, along with the menswear collection SOONG homme and the comparatively high end line CINDYSOONG couture.As a well-rounded brand, CINDYSOONG team is trying to establish its kingdom in fashion industry in China.