EDWARD AUTUMN/WINTER 2014-15 SUPREME WOMEN&MEN IN MUNICH
Founded in 1990 by Constadinos Premoudes and partners, in Thessaloniki Greece. EDWARD was born from a central idea: to create a modern look that brings together denim and fashion. It has grown from a small local business to a lifestyle brand, producing denim and non-denim articles. The collection dedicated to men and women of 18-34, combine fashion and wearability. They offer EDWARD denim, the mainstay of the brand, and everything that can be worth with jeans. The company has established its high position in the Greek market through constant improvement of its instructure, development of productivity along with computerization, upgrading of products and service. Since 2009, when the first company retail store was launched. EDWARD started the evolution project, which consist of:
1. Research and development of new products focusing in the woman’s collection.
2. Five new company retail stores in the next three years.
3. Development of exports.