Elvine pride ourself on a strong denim philosophy, but aim to produce a varied line that goes beyond denim, incorporating different materials, washes and treatments in order to give the clothes an effortless elegance. Hailing from a city hardened by the most rainfall in Sweden, we are best known for our well designed jackets.We strive to produce clothes that transcend seasons, that are easy to wear and combine with the rest of your wardrobe, clothes with a good fit and clean cut, ornamented with innovative details that force others to take notice.Our design process usually starts with a group discussion within the company, in order to find the framework for the collection and get a feeling about where we want to go with it. Then we travel to interesting places in order to get loads of impressions and inspiration.We are very conscious about the production process, thinking ahead in regards to which textiles to use, how it’s going to be produced and which details might be suitable for the different garments. Quality is really important to us and we regularly visit our factories to find out about new textiles and techniques, and to get a feel for the production process. Our aim is that you should notice and feel this wearing our clothes.
Elvine Mänd may not be known by a lot of people, but her legacy and name is embroidered on the behinds and across the hearts of many. Elvine worked as a seamstress in Estonia during the Second World War. When the Russians invaded, Elvine made a run for Estonia’s neighbour, Sweden.