Helô Rocha São Paulo Resort 2017

THE HISTORY OF FASHION DESIGNER HELO ROCHA BEGINS IN 2005, WHEN NEWLY FORMED STILL IN FASHION BY FACULDADE SANTA MARCELINA CREATED TÊCA BRAND – NAME OF HIS PATERNAL GRANDMOTHER. THE FIRST FLAGSHIP, LOCATED AT ALAMEDA FRANCA IN SAO PAULO, PRESENTS AN AUTHORIAL FASHION AND UNIQUE STYLE, RANGING FROM THE GIRLY, MIXING PRINTS, EMBROIDERY AND CRAFT WORK, UNTIL YOU REACH THE TAILORING, MORE PRESENT IN EVERYDAY LIFE OF THE METROPOLIS.

IN 2007, HELO ROCHA WAS INVITED TO PRESENT TÊCA ON THE CATWALKS OF FASHION RIO. HE PARTICIPATED IN SEVEN EDITIONS OF THE EVENT AND, IN 2012, DEBUTED AT SÃO PAULO FASHION WEEK. SINCE THEN, IT HAS EMERGED AS ONE OF THE LEADING BRANDS IN THE NATIONAL SCENE.

BY COMPLETING TEN YEARS OF HISTORY IN FASHION, THE DESIGNER FELT THE NEED TO REINVENT THEMSELVES BECAUSE OF OWN PERSONAL GROWTH.SO, TO CELEBRATE THE NEW PHASE, HELO ROCHA LAUNCHES ITS NAMESAKE BRAND.

CURRENTLY, IN ADDITION TO CLOTHES THAT ARE PART OF THE BRAND’S DNA OVER THE YEARS, WITH HANDMADE REFERENCES, PRINTS AND TEXTURES MIX, THE BRAND INVESTS IN A COLLECTION OF PARTY DRESSES, BRIDAL AND COUTURE, CUSTOM MADE. AMONG THE VIP CLIENTELE ARE NAMES LIKE PRETA GIL, MARINA MORENA, SABRINA SATO, CAROLINA DIECKMANN AND YASMIN BRUNET.