JAVIER SIMORRA AUTUMN/WINTER 2014-15 MOMAD METROPOLIS INTERNATIONAL FASHION TRADE SHOW
Since 1977, this women’s wear firm has undergone a major process of growth and diversification, under the guiding hand of designer Javier Simorra. During the eighties the company enjoyed tremendous success in Madrid and Barcelona. This success was due to its top quality blouses. In 1998 it finally embarked on an expansion strategy. The firm opened up stores in numerous Spanish cities and exported its collections abroad.
Today Simorra distributes its products to around 700 retail outlets in 12 countries. In Spain it has 19 stores in the major provincial capitals and is present in the finest multibrand stores. Future objectives include consolidating this large domestic network and opening up new retail outlets in the principal European capitals.