Ji Cheng has been widely recognized and Chinese fashion and media industries to assess the most talked about Chinese leading fashion leader, one rooted in Shanghai’s local designers.
Her designs often subvert the Chinese traditional style, elegance mixed with Chinese elements in turn, hippie together to create a unique style.
Studied at “Marangoni” prestigious Fashion Institute of Design in Milan, Italy Ji Cheng, has served as “Basic Krizia” and “Missoni Sports” two brand designer in Hong Kong. After another “D’A” visual artistic director for the Italian women’s brand.
In 2002, she created its own brand of “La vie”, a Chinese elements with Western tailoring and style fusion of oriental rare brand of humor, by many independent, liberty and the pursuit of fashionable women’s preference.
From 2006 to each of the series so far, every conference has brought la vie bold eye-catching visual surprises and enjoy constantly on everyone’s expectations, by the media and customers, and with her ​​unique style. JI Cheng HAS Been Widely Recognized as the China’s Leading Designer by Fashion Industry and Media World. Deeply rooted in the Culture of China’s Past and Present, HER Design Philosophy is a Fine Blend of the Chinese -. Inspired Chic and modern wit Graduated from the Marangoni School in Milan, Jenny ever Worked at Basic Krizia, Missoni Sports and D’A as Designer and Visual Director. In 2002, SHE Founded Own label La Vie, a Fashion and Lifestyle Brand That COMBINES the Essence of Chinese Culture and contemporary Tailoring, with a sense of humor from the designer. Since then, the brand has been well perceived by the young and independent Chinese women who constantly pursue the freedom and style.

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