JOHNNYLOVE was founded in 2006 with one mission: To make men dress sharper in everyday life.

JOHNNYLOVE wants to broaden the field between casual and formal, particularly by presenting fitted and clean cut clothes – thus enhancing the tailored feeling.

JOHNNYLOVE hails from Trondheim, Norway, and is helmed by designer John Vinnem. This remote Nordic area is known for its rough weather, with lots of rainfall and winds, and a long, snowy winter. Hence one of our apparent strengths is outerwear. The Norwegian man is passionate about his jacket or coat, and demands garments that are both warm, comfy and fashionable.

All JOHNNYLOVE garments are made in the EU. The production of our clothes is done under close scrutiny, so we can safeguard both environmental considerations and workers’ conditions. Fabrics are chiefly made in Italy and Japan, as they present the highest quality, and are frontrunners within both design and technicality of the materials. The environmental standard among these fabric manufacturers is also supreme. We are also happy to support and contribute to the inherent focus on quality and innovation in the European textile tradition.

JOHNNYLOVE is being sold throughout Scandinavia, Europe, the US, Canada and Russia.