Born in Hawaii in the summer of 1971, Lightning Bolt was comprised of Gerry Lopez, world champion surfer of the Banzai-Pipeline, and Jack Shipley, surfboard shaping guru and North Shore legend. Forty years since its first birth, the brand has reintroduced itself in the United States and internationally with surf veteran Jonathan Paskowitz leading the effort. At its core Lightning Bolt represents a philosophy that surfing, in its truest form, is a way of life rather than just another sport. Those behind the brand redefined surfing in the 70s as the sport and the lifestyle that surrounded it moved away from the traditions of the past and exploded into a new frontier of progression.
Today the Bolt is still a symbol that embodies the spirit of that mythical hero. The brand celebrates the passion of the individual and how surfing is one of the purest ways people can connect to nature while at the same time using it as a canvas for self-expression. Lightning Bolt remains committed to the ethos so aptly captured in its logo; Lightning Bolt: A Pure Source.