Mazda’s history is inextricably linked to development of technical innovations and pioneering spirit. Since the company’s foundation in Hiroshima, Japan in 1920, the traditional car brand Mazda stands out from the crowd for its innovative energy, quality and its challenger spirit. Everything Mazda does is centred on the fascination of driving and the enthusiasm for sports and technology.

A passion for motion. That’s how Mazda makes cars. That’s what makes a Mazda so exciting, so thrilling – so typically Zoom-Zoom. The Japanese carmaker has never been afraid to leave the beaten track and seek the unconventional solutions for contemporary automotive challenges beyond the mainstream. In the mid-1980s, for example, when the company made the bold decision to build a lightweight two-seater convertible – at a time when this class of vehicle was as good as extinct. The result: the Mazda MX-5, the most successful roadster of all time.