MIPACHA FALL/WINTER 2014 (CAPSULE) NEW YORK WOMEN
“MY SHOES, OUR WORLD”
MIPACHA was founded in Cuzco, the heart of Peru. We provide original high quality footwear, handmade by local Peruvians and inspired by the stunning landscapes and vibrant culture of Peru.
Each pair of MIPACHA shoes tell its own story through the color and symbolic motifs of the local textiles and the craftsmanship of the locals, who embrace their history, traditions, and have abounding passion for the Peruvian Culture.
The name MIPACHA (Quechua for “My World”) and our logo, are inspired by the ancient Inca belief that Cuzco is the centre of the world. With a pair of MIPACHA shoes, you step into this world, this Peruvian travel experience, and make it your own.
MIPACHA is founded on the principles of fair trade, authenticity, and the creation of better opportunities for the people of Peru. In all our products we integrate values of social and economic sustainability. MIPACHA shoes are made with local Peruvian textiles and materials, handmade in Peru by passionate and skilled craftspeople. Throughout the creation of MIPACHA footwear, everyone maintains western-standard working conditions, and MIPACHA develops and supports projects for the people and communities of Cuzco. Some of the projects we have developed so far include:
BAG AND BRACELET PROJECT
Each pair of Clásico and Cavillaca MIPACHA’s ordered from our web shop is delivered with a FREE hand woven bracelet and an optional backpack made from our residual material. These bags and bracelets are made by local women, situated in the poorer outskirts of Cuzco. MIPACHA has set up a special program where these unemployed women are being trained to become skilled professional artisans. As part of our promise to support the local people, MIPACHA has organised the training programs and provided machines for training and production purposes. Furthermore, MIPACHA develops and purchases all the bags and bracelets for fair prices and delivers them with the MIPACHA footwear. This means that we not only provide a training environment to develop usefull skills for the unemployed women, but also a sustainable working environment where fair prices are paid for the work and products they deliver. The more shoes sold by MIPACHA, the more bags and bracelets have to be made, meaning more positive impact for these women and their communities. MIPACHA strives to provide a sustainable environment for these trained women, where they can produce products for MIPACHA, but also for their own local areas in the future.