MUSEUM OF FRIENDSHIP AW15’16 READY-TO-WEAR LONDON FASHION WEEK
Museum of Friendship AW15 collection “ICELAND SAGA” was presented in HQS Wellington Ship during London Fashion Week. The new collection, stays true to the belief and ethos of Museum of Friendship, made with thoughts of love, and inspired through the limitless aspects of life. It’s a story based on two girls looking to start a new life on an island. A journey taken by two but made for all.
Museum of Friendship is a London based womenswear brand founded by Momo Wang, launched in February 2014.
Museum of Friendship’s design collects and reflects unforgettable memories, emotions and experiences that are exclusively shared between ‘girlfriends’. The designs narrate the stories of the girls. As they dress up and grow up together in Museum of Friendship, every single piece that they have worn will become the witness of a precious story about friendship.
Momo Wang is a Central Saint Martins graduate, a recipient of second runner-up at the L’Oréal Professional Talent Awards 2011. She also won the Textprint Award in the same year. Prior to launching MOF, Momo presented various craft collections, all were well received. These experience and exposures generated publicity and a substantial amount of following /customer base in China.