NAIVEE AW 15’16 SHANGHAI FASHION WEEK SHANGHAI CHINA
Committed to creating the image of a modern lady as a career woman, Na Wei located in mental age 25-35 year old urban white-collar workers. “Good morning, life.” As a brand concept Na Wei has always been, is a way of life. Carries, and is relieved yesterday, today’s enthusiasm, and look forward to tomorrow. Discovery, or inadvertently create a romantic, warm feeling every side. Perhaps nothing to do with luxury, but we have a fine, fun and satisfaction. With enthusiasm, dress, dress up life. Applications to collect inspiration, creating a unique pattern of life. naivee dedicates for office ladies with the mental age between 25 and 35. Its slogon “Morning! My life!” represents a life style, it is the relief for past, passion for today and hope for tomorrow. While discovering the unexpected journey, or unrevealing the unconscious romance, it is a journey for us to feel the essence of life and to touch the warm heart of people. naivee collects the ideas from real life, and embed it to the clothes it designs.