It’s deeply rooted in the Nudie Jeans brand philosophy to take care of the things that get more beautiful as they age; the things that carries your own history and are timeless.
To us it’s all about looking after the things you love. Like breaking in a pair of jeans, creating your own look and mending them in your own, personal way when they need it.
We don’t believe throwaway and jeans are words that belong together. It’s quite opposite actually. So we keep passing this credo on.

We love jeans, a passion we share with everyone who mourns a pair of worn out denim like a close friend. We carry a wide range of styles and fits for men and women in 100% organic cotton denim. From tight jeans with stretch, to slim and regular jeans. All our jeans come in dry, black and pre-washed denim options. And whether you like a low, high or normal rise and waist, we got something for you.