PAMELLA ROLAND AW15’16 READY-TO-WEAR NEW YORK FASHION WEEK

efforts for the prestigious National Art Show of the College Women’s Association of Japan. Upon returning to the U.S., she and her husband Dan DeVos continued to build and manage their investments, exploring new opportunities in both business and philanthropy, melding the two whenever possible.

Pamella entered into the latest chapter of her life with the 2002 launch of the PAMELLA ROLAND collection. She immediately approached this new venture with the same energy and entrepreneurial savvy for which she is known; establishing the overall business structure while taking the lead as the creative force behind the label.

PAMELLA ROLAND debuted its Fall 2002 collection to a warm reception from critics and buyers alike. That positive response has grown significantly to the present, making PAMELLA ROLAND a label of choice among retailers and A-list celebrities The collection also received the prestigious 2003 Gold Coast Award in just its second year of operation. In 2010 Pamella was inducted into the Council of Fashion Designers of America (CFDA).

Pamella plays a major role in every facet of the business, from the creation of each piece, with final say on every shape, fabric, and color, to directing sales, hiring staff, and managing all public relations and marketing efforts. “I make it a point to travel to as many points of distribution as possible to meet my customers…I wear these clothes and can relate to what my customers want from their wardrobes…This is valuable information that I truly channel into the design process.

Pamella and Dan have two daughters, Cassandra and Sydney, and one son, Nicholas.