Veronica Beard – Pre Spring Summer 2016 Ready To Wear
For Resort, Veronica Beard designers Veronica Swanson Beard and Veronica Miele Beard found a clever way to tackle the season’s transitional, buy-now-wear-now demands: They referenced both après-ski and aprè-sun. “It’s like the perfect vacation,” Swanson Beard said, pointing to photos of Aspen in the ’70s next to retro snaps of girls in bikinis. “You spend a week in the mountains, and then a week at the beach.” That meant there was a Fair Isle sweater on the same rack as an eyelet blouse. The brand’s layering sensibilities make it justifiable to invest in such disparate items, but while the Beards have never been afraid to pile it on, they did pare things back a little here. An expanded denim collection (including some great patch-pocket flares) suggested that they’ve keyed into women’s preference for easy, casual pieces. The sisters-in-law were thinking along “classics with a twist” lines: a ribbon-print charmeuse blouse, sailor pants, a nautical sweater. They’re still feeling the ’60s and ’70s, which showed up in a suede jacket, as well as on a pair of white ponte flares that felt just a touch Louis Vuitton-inspired. And, of course, there were lots of their signature blazers and dickies, which the Beards have been tweaking and elevating since they started the brand five years ago. In July, they’ll relaunch their website and add a Jacket Shop, where customers can select jackets and dickies separately.