VIOLANTI FALL/WINTER 2014-15 SUPREME WOMAN&MEN DUSSELDORF
Empoli, heart of the outerwear and raincoat district, is where Visconf was born in 1948. In those hectic post-war years, the company established by the Violanti family appeals to the artisanal know-how to create precious and iconic clothing items.
Short and long jackets, technical and tailored coats, crafted by skilled hands and consequently, in the Fifties and Sixties, shaped by an industrial organization benefitting from the area expertise and from its own production specialization. The raincoat, abstract in its classic role and imported in the sportswear world, becomes the linchpin promoted by the second generation, who joined the company in the Seventies.
Thus, the brand identity takes its definite shape: feminine, elegantly edgy, transcending the trend hype, with its own code of contemporaneity played on prints, colors, fabric mixes. The company’s selling point remains, as always, its quality, boosted by improving production processes and by employing research materials, chosen in the skin and fur worlds, besides technical fabrics.
The Visconf brand, managed by Paolo and Gianluca Violanti, establishes itself as a premium brand in its product range.
Since mid-Eighties, Visconf has taken the hallmarks of a modern company, able to face ever more complex markets, while maintaining its artisanal prerogatives and its manufacturing devotion. The technology within the company’s different sectors reinforces the heritage derived from tradition. Skilled human resources and attention to detail cement the Violanti product’s DNA.
A thought-out image – reflection of the contemporary woman using her personality as her strength – underpins the product expansion on the Italian and European markets. The strengthening of the style office and the contribution from managers placed in strategic areas allow Visconf to steadily grow and to rightfully become part of the best Italian manufacturing realities, representing the value of medium enterprises, able to combine aesthetics, manufacture and business, without betraying their own story.