YUNG TRANG AW 15’16 SHANGHAI FASHION WEEK
“Chuang Yung” As a native of Shanghai brand, adhering to the spirit of the city’s unique culture, but also everywhere embodies a “Shanghai” style. Xunxi infiltration of traditional culture, Chinese elements adhere to innovation, as well as the absorption of Western chic tailoring skills, a keen grasp of the international fashion trends, these together to create a “village tolerance” – traditional and modern, East and West combine A New Shanghai unique style was born. At the same time, “Chong Yung” only uphold the traditional clothing sophisticated production techniques, high-quality raw materials, superb craftsmanship and diverse traditional patterns highlight the quality of content, but also focus on modern design, in the pursuit of refined elegance aside, the style of the novel do not resulting in “Chuang Yung” clothing more piercing an oriental fashion sense. ZHUANGRONG, as a local brand in Shanghai, inherited the spirit of the unique culture of Shanghai, reflects the “Shanghai style” everywhere. With the consistent study of Chinese element, absorbing the western chic clipping, and synchronized with the international fashion trend, ZHUANGRONG was established, which shows the combination of tradition and modern, eastern and western culture At the same time, ZHUANGRONG inherits the spirit of traditional design of superior quality, exquisite craft and various traditional patterns;. It also focus on the modern design concept by keeping in the pursuit of refined elegance, and the fashionable style made ZHUANGRONG never goes out of the date.