Zoë Jordan is not your typical London designer. Presenting for the first time in New York last night, she made the point herself, explaining that her penchant for straightforward, accessibly priced clothes made her something of an outlier on the London fashion scene. “Contemporary” has not been much of a thing there. Jordan is right to think her tomboyish clothes make a more natural fit with New York, where contemporary floor brands are very much the thing. But she may have underestimated the difficulty of standing out in that niche. There were plenty of shop-able looks in Jordan’s collection, and she’s deft with her materials, particularly leather. But in a town where well-priced, slightly sportif riffs on Helmut Lang are a dime a dozen, these clothes needed to work harder to make an impact.