INÉS FRESEDO’S AW 15’16 SHANGHAI FASHION WEEK SHANGHAI CHINA

Inés Fresedo is a brand from the stage. “How is” where the studio was originally a playwright and theater founder producer. Studio theater and independent films who provide modeling, after the development of the clothing line, the brand name is from the two founders of the stage with people’s lives. Inés Fresedo think like clothing and theater, should return to different individuals experience itself. Even if the same story, different people from different sides will map out yourself, this is the “experience” of the beauty of. Like a thousand people in the eyes of one thousand Hamlet, clothing called “style” should not become the same people look, but back to the people themselves, inspire its own character and beauty. Inés Fresedo is a brand that origins from the stage. The founder of “Shi Ru He” studio has been a screenwriter and theater producer. The studio used to designed costumes for theatre and independent films, and gradually developed its own ready-to-wear collections. The name of the brand was influenced by people that had a deep connection to the stage. According to the spirit of Inés Fresedo, clothing should return to each individual’s own experiences, just as theatre does. The same story on stage may reflect differently in different people’s hearts, and that is the beauty of experience. Rather than framing people in the same way, the style of clothing should give something back to each person, and stimulates his / her own beauty and charisma.