Mexicana

THERE IS A NEW WAY OF LIFE!

MIKE DAVIS LIFESTYLE!

More than a BRAND, MIKE DAVIS is a way of life for those who enjoy sports and travelling. A whole idea of an active lifestyle with family and friends.

MIKE DAVIS was born in 1976, and for more than 38 years established and maintained a timeless set of values and a trademark of quality and elegance.

The first years in Portugal were marked by a strong attachment with new sports, like tennis, windsurf and golf, representing a free and casual way of life. A pioneer supporting these sports in Portugal, the brand awareness grew fast among the active and young Portuguese men.

MIKE DAVIS polo shirts and bags become icons, and contributed for a rapid growth of the brand.

In 2005, MIKE DAVIS collection for women was launched. The same lifestyle ideas and a sport casual positioning with perfect fittings and high quality materials, gave this collection a rapid push, and presently represent more than 30% of the brand overall sales.

In 2014 the brand is distributed in 24 shops in Portugal and more than 130 multi brand retail shops , and is initiating its international expansion in Europe and other markets.

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