EYEVAN 7285 SPRING/SUMMER 2015 MAN TOKYO
Yamamoto Kogaku (formerly, Yamamoto Optical Lens Manufacturing Co.) was founded in 1911. They mainly produced dust protective glasses. In 1972, they launched original eyewear brand called “EYEVAN” with VAN Jacket Inc. (lead by Kensuke Ishizu). EYEVAN built a solid presence in eyewear industry as a Japanese eyewear brand that conveys their message to the world. All processes, planning, designing and manufacturing were done in Japan and started their first collection with 42 variations and 27 styles. EYEVAN was highly popular among the younger generation at the time.
In 1985, EYEVAN exhibited at Optic Fair West in Anaheim the USA and participated in the global expansion. The products of EYEVAN had a completion in design and quality, therefore, it was featured in the New York Times and had customers including Hollywood celebrities such as Madonna. Eyeglasses used to be just a tool of eye correction. However, it was a breakthrough that EYEVAN initiated the concept of “eyeglasses as a fashion item” and suggested to change into a different outfit according to circumstances like fashion. It is natural to say that eyeglasses are one of the fashion items now, and we realized their achievement again. EYEVAN drew attention not only to their completed products, but also to its futuristic promotions such as stylish brand books, playful give-away products and TV commercials. These had a great response and paid attentions with Japanese high technology from all over the world.
In May 2013, EYEVAN 7285 taking over the craftsmanship continuing from EYEVAN will be launching the first collection with 46 variations and 11 styles. In common with the time of the launch of EYEVAN, all processes, planning, designing and manufacturing are done in Japan. It will be sold at highly-selected eyewear stores and fashion boutiques in Japan and all over the world.
When we look into hand-written drawings or precious archives kept in a warehouse, we will find Japan’s distinguished technologies, creativity and enthusiasm of craftsmen in those days. EYEVAN produced multitudes of products and one of the series called “EYEVAN CRAFT” was represented what craftsmen around that time truly wanted to make using the highest technology available in those days. EYEVAN 7285 strongly inspired by design, production method and aesthetics of EYEVAN CRAFT and this project was started from collect information from a manufacturing manager at that time.
EYEVAN 7285 is reconstructed based on hand-written drawings and archives of EYEVAN CRAFT, disassembling parts and designs used at that time. We have updated details and altered the sizes to adjust segmentalized various fashion. These items draw out the personality who wears these eyewear. EYEVAN 7285 is inspired by products and concepts of EYEVAN between when it was launched in 1972 and their global debut in 1985, taking over the philosophy of EYEVAN. That is why we decided to name the brand “EYEVAN 7285” with respect. Regarding the brand logo, EYEVAN used several logos at that time and we chose the one in the simplest and timeless design.