garcia jeans spring/summer 2015 COPENHAGEN INTERNATIONAL FASHION FAIR


An authentic sense of craftsmanship, intense love of denim and a Mediterranean way of living converge into the best kept secret of the fashion world: Garcia.
We get your senses tingling as we bring you the best of two worlds. The versatility of mainstream fashion against a unique lifestyle thanks to our southern roots and products with character. Garcia is for self-confident, relaxed men and women (aged 25 – 40) and teenagers. Our challenge is to inspire you with collections that change from month to month – trendy, affordable fashion and a good price-quality ratio. Garcia is temperamental, fun and casual with here and there a touch of sophisticated sexiness. Our eye for quality is complemented by a sense of comfort. Rich fabrics and cool designs reveal our adventurous mind-set.


The Garcia story reads like an exciting boys’ book that just keeps triggering your imagination. The adventure begins when Isabella Mablona Garcia and Maurizio Luigi give birth to their distinctive jeans in 1977 in the jeans valley of the Italian Urbania and combine their contemporary designs with pure craftsmanship. Early on in the story the Dutch company Eurobrooks discovers the Mediterranean look and feel of these jeans – together they set out to become a progressive, casual denim brand. Dutch commercial acumen combined with the Italian sense of style is the perfect match and leads to an unmistakeable signature. And right to this very day denim is still the key component of the Garcia DNA, flowing through our veins and forming the basis of our fashionable lifestyle.

International and full of ambition, that is what we stand for.


Garcia is part of the JOG Group, a rapidly growing, international organisation where more than a thousand employees work on making our brand a success. Each one creative and determined, passionate and ambitious in their work. Garcia has an open mind and innovative corporate culture that appears like a warm, Mediterranean family. Each day we learn a little bit more and develop constantly so that you can experience the ultimate Garcia feel. Together with customers, suppliers, employees and other partners we are creating and extending a contemporary concept. At the moment Garcia has 2,500 multibrand stores, more than 70 Shop-in-Shops, 200 Soft Shops, 25 franchise stores and tens of online stores spread over 20 countries in Europe, North America and Asia. And the adventure continues …

Our aim is to become a leading name in the urban denim world and to be market leader by 2015. With our innovative stores, improved collections and surprising events, we let you see the best of our brand.

Garcia is the experience that stays with you.

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