M MISSONI SPRING/SUMMER 2015 PREMIUM INTERNATIONAL FASHION TRADE SHOW MUNICH
M Missoni is a line dedicated to a young and sophisticated woman who likes to wear the Missoni style. It is a licensed brand, currently managed by Valentino Fashion Group S.p.A.
The collection provides women with a total look and it is easily recognisable on an international level thanks to its distinct style and uniqueness. Casual, cool and chic, the brand has a worldwide diffusion thanks to its wearability and versatility, and the distinctive style made famous for more than 50 years by its parent line Missoni.
M Missoni’s signature style and palette, patterns and prints have become synonymous with a keen and sure sense of taste: exquisite figurative or abstract motifs inspired by nature, art and architecture, different habits and cultures. Constructions, cuts and fits are the credentials of a fashion which, while rooted in tradition, comes on new season after season in a spirit of non conformist freedom. Angela Missoni, Creative Director of the brand said: ‘I have conceived the M Missoni line as a collection of wearable pieces, easy to mix and match, pieces that women can wear around the clock, that can last in their wardrobe. Made with practical, comfortable materials, they are designed to be used and reinvented season after season’. The line is nowadays present in more than 60 countries worldwide with over 1000 points of sale.