MONCLER GRENOBLE AUTUMN/WINTER 2015-16 READY-TO-WEAR NEW YORK
Sports and romantic love—both require passion, dedication, and a lot of sweat. That’s where Moncler Grenoble took its Fall 2015 collection, a Valentine’s Day extravaganza presented via 25 couples who sprung forth on hydraulic lifts from a human-size crimson heart-shaped box. Each pair of “lovers” was decked out in Moncler’s luxurious outdoorswear—fur, satiny nylon, and leather-performance-ready kits—representing 25 different sports. There was the ice hockey couple with sticks and gloves; the snowmobilers with their helmets; and the surfers, wet-suited, holding a black Moncler-branded board. The approach was retro, Aspen in the ’70s and ’80s perhaps. You can imagine these leggings and bulky parkas swishing down the slopes. There were Norwegian knits that looked like cozy après-wear, as well as full alpine ensembles that appeared K2 ready. And for the grand finale, there was the couple who most directly captured the spirit of both romance and sport in one manifestation—the bride and groom, in stark black and white wedding attire the Moncler Grenoble way. They all then went on to inaugurate one of the greatest group makeout sessions in fashion week history—an apt demonstration for a brand that has built such success on romancing the basics.