The brand Sneaky Steve was born based on a true will to make a difference and to challenge the traditional footwear industry. The first samples landed at the office in Gothenburg – Sweden 2007, strongly inspired from the Sneakers world, but different. After the launch the same year the crew behind the Sneaky Steve brand experienced an increasing demand for the products from consumers (or we like to call them friends) strongly influenced by the urban culture of Gothenburg. Six years later we notice that Sneaky Steve has grown in to a full scale footwear brand with genuine leather boots, hybrids between Sneakers and traditional men ́s shoes and of course, still Sneakers. Our products are today to be found in countries like Sweden – Norway – Denmark – Russia – Germany – Israel – Korea-Thailand and USA.


Sneaky Steve is all about denim, but not denim… Our core values as a footwear brand are firmly rooted in the urban-denim culture of the wet and misty Gothenburg environment. This is where we get our inspiration. No fancy or sunny warm beaches have made any impact on our brand building, heavy salty winds, the industrial heritage of our region and a strong local underground music scene has.

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